In the world of fashion, it doesn’t get much cuter than baby clothes. From miniature versions of adult outfits to onesies with punny sayings, shopping for baby clothes feels like a non-stop exercise in repeating the word ‘Awwww.’ Unlike adult clothes, shopping for baby clothes online can also be less stressful since sizing is much more straightforward. Buying jeans for someone with tiny, chubby legs is arguably much easier than finding the perfect pair for an adult. But what pieces does your little one really need in their wardrobe? How much money should you spend on outfits that will be too small in a matter of months, maybe even weeks? And where is the best place to buy baby clothes online?
What To Look for in the Best Baby Clothes
It may sound cliché to say, but children are the future, and many parents are looking for brands that have sustainable practices in place. This can include opting for organic fabric that doesn’t require the use of harmful pesticides and shopping with brands that offer recycling programs. Big-name retailers like The Gap and H&M are focusing more on organic pieces, while companies like Rockets of Awesome and Mon Coeur have introduced recycling programs for their lines.
Mon Coeur founder Louise Vongerichten Ulukaya told SPY her brand is “…making children’s sustainable fashion accessible, playful and stylish for parents using practices like a circular economy to prevent virgin material from entering the manufacturing cycle to produce clothes that are entirely made from recycled and upcycled materials, without sacrificing on comfort.”
Rockets of Awesome recently expanded their line to include Rockets of Awesome Mini, which specializes in pieces for ages 0 to 24 months. Founder and CEO Rachel Blumenthal told SPY the company focused on what parents really want for their newborns when creating their baby line. “At Rockets of Awesome Mini, our mission is to deliver on the top thing we, as parents, have learned to look for when buying baby clothes and that is comfort. This means not only buttery soft fabrics and great fit but also, does the item make it easy to get them dressed comfortably? Does it stretch well? Easily go over the head? Require little to no snaps, or even better, have zippers like our amazing one-pieces?”
When deciding where to spend money, finding items that are easy to match are important, especially for sleep-deprived parents. So, all parents. Sylvana Durrett is the Co-Founder and CEO of Maisonette and told SPY that she created the line to help reduce stress for parents by making it easy to invest in versatile, quality pieces. “Early days with a baby can be so overwhelming for parents; we wanted to take some of the stress out of dressing your littlest ones by offering a collection of essentials, totally mix-and-matchable organic cotton in the sweetest and easiest silhouettes.”
Whether you’re shopping for your own family, looking for a baby shower gift, need something affordable or want to splurge for a special event, you’ll be able to find the exact baby clothes you need. Check out our favorite places to buy baby clothes online below.
When it comes to variety and fast shipping, it’s tough to beat Amazon’s vast selection of baby clothes. The online giant offers most major name brands like Adidas and Nike and sells several items from brands that have their own sites, including Burt’s Bees Baby, Gerber Childrenswear, and The Peanutshell. Amazon also partnered with clothing retailer Carter’s to create the private label Simple Joys by Carter’s, which offers affordable and quality pieces to Prime members.
For non-Prime members or for anyone who just can’t get enough of Carter’s cute designs and quality pieces, the clothing retailer also has an extensive online store. Keep an eye out for deals around holidays when the brand often offers big discounts. Buying off-season is also a great way to save and Carter’s offers a member rewards program for added discounts. SPY received a sample of Carter’s latest collection for Spring 2022 and we liked the versatility of the items, which are sold in sets or as individual pieces that make it easy to match your little one’s looks.
3. The Gap
BEST ORGANIC PIECES
It’s tough not to find something we love at The Gap. The retailer offers classic and cool looks for all ages, including babies. Thanks to a partnership with Disney, Gap has items to satisfy everyone from Star Wars fans to those who still can’t get let go of Frozen. The Gap is continuing to release new pieces for their BabyOrganics collection, which is made from 100% organically grown cotton that hasn’t been exposed to harmful synthetic pesticides and fertilizers. SPY received a sample of the latest pieces from the BabyOrganics line and we loved how soft the items felt and how vibrant they continued to look even after multiple washes.
4. Old Navy
BEST FAMILY SETS
Falling under the same parent company of The Gap is Old Navy, which offers affordable fashion for all ages. Both companies frequently offer major discounts both to the general public and cardholders, which means parents can score some big deals at certain times of the year. Like The Gap, Old Navy offers both dressy and playful pieces for every occasion. If you’re looking for an outfit for the ‘gram, Old Navy has a ‘Family Outfit’ section that makes it convenient to coordinate pajamas and clothes for the whole family.
BEST PRICE POINT
Like Amazon, Carter’s has also partnered with Target to offer their Just One You line of affordable baby items. Target also carries a long list of licensed character outfits from companies like Disney and Peanuts, as well as Honest and Burt’s Bees Baby clothing. Target’s best deals on baby clothing are typically with their own Cat & Jack and Cloud Island brand of low cost, quality baby items, including clothing and décor.
Shopping for baby on a budget doesn’t mean sacrificing cuteness. Walmart has a large offering of baby items online, but the best deals are typically found with the company’s own Garanimals brand. The clothing is on the thinner side compared to other brands on our list, but it has a great price point and the pieces stand up well to frequent washing. So if you’re looking to score the best deals, Walmart is undoubtedly one of the best places to buy baby clothes online.
7. Rockets of Awesome
BEST SUBSCRIPTION SERVICE
Rockets of Awesome is a subscription service that makes it easy to buy clothing for kids that they’ll actually want to wear. Parents can take a style quiz and are presented with a curated lineup of items that they can approve or swap. The items are shipped quickly and parents can keep what they like for their little ones and send the rest back for free.
The company recently expanded with Rockets of Awesome Mini, which features colorful and cute pieces for ages 0 to 24 months. Not only are the pieces from Rockets of Awesome made from high quality, super-soft fabrics (we’d like an adult line soon), but the company also has a Rockets Reverse program that allows customers to send back used pieces in return for credit toward new items.
8. Mon Coeur
BEST UNISEX ITEMS
Fashion meets sustainability with Mon Coeur, a company that designs cool, earth-friendly pieces in New York. Mon Coeur uses up-cycled plastic bottles, non-toxic watercolors and organic cotton to create their mostly unisex items, which make it easy to use the pieces for multiple kids. Mon Coeur also offers a recycling program that allows customers to send in used baby clothes in exchange for a discount on future purchases.
BEST HIGH-END OPTIONS
Maisonette offers an assortment of baby, kid and adult clothing as well as gear for little ones, helping parents find everything they need in one place. The company sells its own affordable line of baby clothes under the Maison Me label and carries several higher-end brands, including Holly Hastie, Classic Prep, Peregrine Kidswear, Trotters London and Worthy Threads.
BEST MUTED COLORS
For parents who want to rest their eyes that are exhausted from starring at brightly colored baby products, check out H&M’s lineup of muted color pallets and soft tones. The company has an extensive Character Collection with plenty of choices to satisfy Mickey and Minnie Mouse fans, as well as several understated pieces for every season and occasion. H&M sells many items under its ‘Conscious Choice’ line, which is made from 100% organic cotton. Unlike most retailers, H&M offers 2-to-4 month and 4-to-6-month clothing options for in-between stages.
11. Children’s Place
BEST ONLINE EXCLUSIVES
Children’s Place often offers online exclusive styles and deals, making it another great place to buy baby clothes online. The company carries dressier pieces under the Gymboree brand and offers more casual items for every season and age. We especially like their sets that make it easy for parents to mix and match items.
BEST FOR PREEMIES
Two categories of babies that can be difficult to buy clothes for are preemies and little ones with sensitive skin. Vaaliv has taken both groups into account with their brand. Sizing starts at Preemie, which includes babies up to 5.5 pounds. Vaali has also been approved by the National Eczema Association for using 100% Pima Cotton in all their products, making them naturally hypoallergenic, sustainable and gentle on sensitive skin.
13. Posh Peanut
If you’re looking for baby clothes that will stand out at your next playdate, check out Posh Peanut and their lineup of eye-catching designs. Taking inspiration from the 1970s, the brand boasts bold color pallets and bolder prints. Posh Peanut also features fun collaborations with brands like FAO Schwarz and Hello Kitty and they sell several mommy-and-me matching pieces.
BEST CUSTOM OPTIONS
If you’re looking for something custom, you can find just about any style and print on Etsy. The site has a massive collection of small companies that can help parents give their little one a custom outfit for birthdays, holidays, family photos and more. Etsy is also a great spot for baby accessories, including bibs, bows, hats and mitts.
BuyBuyBaby is another online retailer like Amazon and Target that offers customers a one-stop online shop for all the gear parents will need to feed, clothe and entertain baby. While shopping for cribs and bottles, parents should also check out BuyBuyBaby’s large selection of clothes, which includes brands like Burt’s Bees Baby, Honest, Carter’s, Gerber, Copper Pearl, and Little Me. The site offers a much wider selection compared to in-store and often includes big discounts.
Another retailer that offers big discounts on brand-name pieces is Kohl’s. The retailer carries several lines, including Carter’s, Disney and Nike, as well as their own Jumping Beans collection. Customers can save big on baby clothes by using Kohl’s cash and shopping on sale days.
BEST HIGH-FASHION OPTIONS
Nordstrom has an impressive baby selection both in-store and online that includes mid to high-range baby gear and clothing. Customers can enjoy significant savings if they open a Nordstrom card and shop on Triple Points Day. The company carries several high fashion lines, including Dolce & Gabbana, Vince and Burberry, as well as more affordable options, including their own Nordstrom line.
BEST DEPARTMENT STORE
For a department store with a more affordable lineup, there’s Macys. Like Nordstroms, Macy’s also carries brands customers will recognize, including Tommy Hilfiger, Polo Ralph Lauren, Carter’s and their own First Impressions line. Macy’s often offers big discounts and closeouts on their products and cardmembers can access additional savings.
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