Fall is right around the corner, which means that a season of hoodies and sweaters is quickly approaching. To commemorate the season, California beach brand Pac Sun—which you might remember from your local mall—has launched a new collaboration of art-printed hoodies for…some reason.
Why did one of the most important art institutions on the planet feel the need to partner with a clothing brand that filed for bankruptcy in 2016 only to illicit the response, “wait, Pac Sun is still around in 2016?” Nobody is really sure. The bigger takeaway though is that this was unnecessary because museum merch is cool already on its own.
Nobody needed the alley-oop from Pac Sun, when a Gildan or Champion shirt from regional museums have been spotted more and more on the streets—with iron-on logo or branding being the silent signifier the way that band tees echo a kinship for your favorite group. It doesn’t need to be for the mega-famous museums like The Met either. Some of the smaller modern and fine art museums around the country are boasting the coolest merch around. Best of all: they’re available to buy online.
Cooper Hewitt Tee
Would you expect anything else from a modernist design museum and school than a simple black tee with block letters?
National Portrait Gallery (UK)’s Paul McCartney Exhibition Tee
For some foreign flare, the National Portrait Gallery in London is currently showing thousands of Paul McCartney’s photographs documenting the early days of Beatlemania from the band’s perspective. This shirt is really simple, with a front chest pocket and a small logo on the back.